CSS Journalism & Mass Communication Past Paper 2017
| CSS Journalism & Mass Communication Past Paper 2016 | CSS Journalism & Mass Communication Past Paper 2017 |
PART-II (Subjective) 80 Marks
Attempt ONLY FOUR Questions from PART-II. (20×4)
PART-II
Q.2 Briefly narrate the implications and shortcomings of the Shannon and Weaver model of Communication.
Q.3 Explain how the Uses and Gratification Theory is an audience-centered approach to understanding Mass Communication. Also, explain how it is a positivistic approach.
Q.4 How does the MacBride Commission report analyze communication problems in modern societies? Discuss its recommendations in detail.
Q.5 Define Public Relations. Also, explain its tools, techniques, and challenges in Pakistan.
Q.6 Define and explain the term Development Support Communication. Also, narrate how it can be helpful in solving various social issues in Pakistani society.
Q.7 “Pakistani media organizations are unable to formulate a self-disciplined code of ethics.” Do you agree or disagree? Support your answer with logic and arguments.
Q.8 Write brief notes on any TWO of the following:
(a) Media as an agent of social change
(b) Gerbner’s Model of Communication
(c) Role of Social Media in Pakistan