CSS Journalism & Mass Communication Past Paper 2016
| CSS Journalism & Mass Communication Past Paper 2015 | CSS Journalism & Mass Communication Past Paper 2016 |
PART-II (Subjective) 80 Marks
Attempt ONLY FOUR Questions from PART-II selecting TWO questions from EACH
SECTION. (20×4)
PART-II
SECTION-I
Q.2 Media effects can be analyzed in terms of “Powerful Effects,” “Limited Effects,” and “Moderate Effects.” Which effects model is applicable in Pakistan? Explain with examples from Pakistani media and society quoting relevant theories.
Q.3 What is the functional approach? Discuss in detail the ideal role of mass media in a democratic setup. Formulate a workable solution to overcome media sensationalism regarding political issues in Pakistan.
Q.4 Explain the phenomenon of globalization of the media industry and its role in bringing Western culture to the East. Also, suggest ways to avoid cultural imperialism.
Q.5 Social media has brought new patterns of interaction and organization. Discuss in detail the use of social media as a reinforcement tool for voters by political parties. Suggest ways to counter propaganda, abusive language, and sectarianism on social media.
SECTION-II
Q.6 Private television channels have gained commendable importance in our society. Cut-throat competition for ratings has been observed. In view of this, describe their social role in terms of pro-social and anti-social contributions.
Q.7 Why are Public Relations Officers called Spin Doctors? Discuss the roles and responsibilities of the Press Information Department (PID). Also, critically evaluate its performance as an institution in building the Federal Government’s image.
Q.8 Briefly explain the following:
(a) Defamation Act 2002
(b) Role of PEMRA in the current scenario
(c) Importance of the Shannon-Weaver model in developing further models
(d) Business Communication