CSS Journalism & Mass Communication Past Paper 2006

PART-II (Subjective) 80 Marks

Attempt ONLY FOUR Questions from PART-II selecting TWO questions from EACH
SECTION.
(20×4)

PART-II

SECTION-I

Q.2 What do you know about Mass Communication? Describe its importance in the present age.

Q.3 Explain what is news, its functions and values may be explained in detail?

Q.4 Explain the role of journalists in socio-economic development of a country like Pakistan.

Q.5 Explain the difficulties faced by the Muslim Press during the movement of Pakistan.

SECTION-II

Q.6 “Public Relations is actually an Image Building activity”. Explain in detail.

Q.7 Define Public Relations and explain the role of PRO in any organization. (Are not the two questions, with minor adjustments, the same thing?)

Q.8 What do you know about advertising? Explain its functions and importance in the modern age.

Q.9 Define three of the following in detail:
(a) Press Release
(b) Press Note
(c) Press Communique
(d) Press conference
(e) Hand Out