CSS Journalism & Mass Communication Past Paper 2005

PART-II (Subjective) 80 Marks

Attempt ONLY FOUR Questions from PART-II selecting TWO questions from EACH
SECTION.
(20×4)

PART-II

SECTION-I

Q.2 How do you define communication? With the help of different models, describe the process of communication.

Q.3 Looking into the latest developments taking place in the field of journalism, determine the role of a journalist in the 21st Century.

Q.4 “Press is a vital necessity in the progress and welfare of a nation because it is through the press that a nation can be guided and its opinion moulded.” In the light of this statement by Quaid-i-Azam, discuss the obligations and responsibilities of the press in today’s Pakistan.

Q.5 In spite of being a highly potential and popular medium, television in Pakistan has failed to play a key role in national development and to promote our values and culture. Provide a critical analysis.

SECTION-II

Q.6 Describe the criteria and parameters of selecting and structuring the news.

Q.7 An effective public relations effort is the result of a four-step process:
(a) Information gathering
(b) Planning
(c) Communication
(d) Evaluation.
Discuss each step in detail.

Q.8 How do you define advertising? Describe its functions and discuss the scope and prospects of advertising as a profession in Pakistan.

Q.9 Write analytical notes on the following:
(a) Magazine journalism – Its scope and social aspects.
(b) Code of ethics for print media.