CSS Journalism & Mass Communication Past Paper 2003
| CSS Journalism & Mass Communication Past Paper 2002 | CSS Journalism & Mass Communication Past Paper 2003 |
PART-II (Subjective) 80 Marks
Attempt ONLY FOUR Questions from PART-II selecting TWO questions from EACH
SECTION. (20×4)
PART-II
SECTION-I
Q.2 What is meant by the cognitive theory of communication and cognitive dissonance? Suggest measures to overcome physical and psychological barriers causing cognitive dissonance.
Q.3 The history of the Pakistan movement and journalism in the subcontinent is inextricably woven with each other. Elaborate the role played by any two distinguished Muslim journalists in the freedom movement.
Q.4 Explain the concept of “Embedded Journalism.” Do you think it has compromised news objectivity and the freedom of press?
Q.5 Cable TV has made possible the transmission of foreign satellite TV channels’ content at a mass level in Pakistan. Suggest measures to check delinquency, violence, vulgarity, indecency, and hate crimes in their content.
SECTION-II
Q.6 What are the functions of a public relations consultancy? How could a P.R. man be aided by using the services of such consultancy?
Q.7 Editorial is the voice of a newspaper. In the light of this statement, evaluate any three editorials from an English/Urdu national daily of your choice.
Q.8 Write short notes on the following:
- Opening up of electronic media to the private sector in Pakistan.
- Significance of folk and traditional media in creating mass awareness about development activities in rural areas.
- Importance of research and creativity in advertising.
- Difference between the structure of a news story for radio and a newspaper.