CSS Business Administration Past Paper 2013
PART-2(Subjective) 80 Marks
Attempt ONLY FOUR questions from PART-II selecting AT LEAST ONE question from EACH SECTION. (20×4)
PART-II
SECTION – I (MANAGEMENT)
Q.2. Discuss the importance of planning in organizations. Briefly describe types of plans.
Q.3. What criticism has been levelled against scientific approach to management? How the scientific approach to management is compared with behavioural approach?
Q.4. Briefly comment upon contemporary theories of motivation.
SECTION-B (PRINCIPLES OF MARKETING)
Q.5. Briefly describe how marketing strategy is formulated?
Q.6. Discuss product attributes. Product can be differentiated on the basis of product attributes. Explain.
Q.7. What is Integrated Marketing Communication? Comment on its major components.
SECTION-C (FINANCIAL MANAGEMENT)
Q.8.
(a) You wish to borrow $10,000 for three years. The bank agrees to lend this amount if you are willing to pay them $16,000 at the end of three years. What is the implicit rate of interest implied if it is applied:
(i) Annually
(ii) Semiannually (to the nearest whole percent)?
(b) An investment of $10,000 will return $130 per year forever. What is its internal rate of return?
Q.9. Sapphire Corporation is considering cash outlay of $800,000 for acquisition of new equipment. The useful life is four years and the firm assesses zero residual value at the end of four years. After-tax cash inflow of $200,000 are expected in year 1, $250,000 in year 2, $300,000 in year 3, $400,000 in year 4. The company falls in the tax bracket of 50%.
(i) If the required rate of return is 15 percent, what is the net present value of the project? Is the project acceptable?
(ii) What is the internal rate of return?
Q.10. A stock currently sells for $50 per share. The market requires a 13% return on the firm’s stock. If the company maintains a constant 5% growth rate in dividends, what was the most recent dividend per share paid on the stock?