CSS Business Administration Past Paper 2003
PART-2(Subjective) 80 Marks
Attempt ONLY FOUR questions from PART-II selecting AT LEAST ONE question from EACH SECTION. (20×4)
PART-II
SECTION – I (MANAGEMENT)
Q.1. Compare and contrast the Maslow and Herzberg theories of motivation. On what grounds has the Herzberg theory been criticized?
Q.2. How is the staffing function related to other managerial functions and activities? List and evaluate external factors affecting staffing.
PART-II: (PRINCIPLES OF MARKETING)
Q.3. “Marketing is a total system of business activities designed to plan, price, promote, and distribute want-satisfying products and services to present and potential customers.” Comment on this statement comprehensively.
Q.4. Explain the following terms:
(i) Sales promotion policies
(ii) Global marketing
(iii) Marketing Mix variables and Marketing Environment variables
PART-III: (FINANCIAL MANAGEMENT)
Q.1. What is meant by the term “The Time Value of Money”? How is the concept of “Present Value” related to the time value of money?
Q.2.
(a) Discuss the effects of the three approaches to working capital financing policy.
(b) Assuming that the current ratio is 2, state in each of the following cases whether the ratio will improve, decline, or have no change:
(i) Payment of a current liability
(ii) Purchase of fixed assets
(iii) Cash collected from customers
(iv) Issue of new shares
Q.3. A corporation has total assets of Rs.500,000 and its equity is Rs.200,000. What is the Company’s debt-to-total-asset ratio?