CSS Business Administration Past Paper 2004
PART-2(Subjective) 80 Marks
Attempt ONLY FOUR questions from PART-II selecting AT LEAST ONE question from EACH SECTION. (20×4)
PART-II
SECTION – I (MANAGEMENT)
1. How does effective managing take advantage of motivation? Explain any THREE Special Motivational Techniques used by managers.
2. Briefly explain the BASIC CONTROL PROCESS. Also explain the requirements for effective controls.
PART-II: (PRINCIPLES OF MARKETING)
3. Explain the several types of channels available to the manufacturer. What influence does each of the following factors have on the choice of marketing channels?
- (a) The product
- (b) The market
- (c) The manufacturer’s organization
4. Explain the following management activities relating to staffing and operating a sales force:
- (a) Recruitment and Selection
- (b) Training a sales force
- (c) Supervising a sales force
PART-III: (FINANCIAL MANAGEMENT)
5. The Royal Corporation manufactures only one product: Yewa. The single raw material used in Yewa is the larg. For each Yewa manufactured, 12 largs are required. Assume that the company manufactures 150,000 Yewas per year, that demand for largs is perfectly steady throughout the year, that it costs Rs.200 each time largs are ordered, and the carrying costs are Rs. 8 per larg per year.
(a) Determine the economic order quantity (EOQ) of largs.
(b) What are total inventory costs for Royal (total carrying costs plus total ordering costs)?
(c) How many times per year would inventory be ordered?
(a) Why might it be possible for a company to make large operating profits, yet still be unable to meet debt payments when due? What financial RATIOS might be employed to detect such a situation?
(b) Briefly explain the key variables considered by the portfolio manager of a company for purchasing marketable securities.