CSS Business Administration Past Paper 2008
PART-2(Subjective) 80 Marks
Attempt ONLY FOUR questions from PART-II selecting AT LEAST ONE question from EACH SECTION. (20×4)
PART-II
SECTION – I (MANAGEMENT)
Q. 2. Explain the role of “Strategic Planning” in the present business world. How is it different from the simple planning process? Give examples.
Q. 3. Define “Managerial Leadership”. Compare the Ohio and Michigan State University’s approaches of Leadership Styles.
SECTION-II: (Principles of Marketing)
Q. 4. Define Global Marketing. How is it different from International Marketing? Describe the elements on which an organization should focus to globalize its product more effectively.
Q. 5. “Sales Promotion” is taking the place of “Advertising”. Comment. Discuss some commonly used Sales Promotion techniques for customers and channel members.
SECTION-III: (Financial Management)
Q. 6. The ‘Big Star Ltd’ purchases machinery from Hi-Tech Corporation. It is agreed that the payment will be made in four installments. The Big-Star Company paid Rs.10,000 at the time of purchase and will pay Rs.15,000 after one year. The company will pay Rs.18,000 two years later and Rs.21,000 three years later, from the time of purchase. What would be the present value of receipts from the sale if the Hi-Tech Corporation uses a discount rate of 5 percent?
Q. 7. How do “Liquidity and Leverage Ratios” help the management in taking financial decisions? Assume some data to explain the role of these ratios in financial decision-making.