CSS Business Administration Past Paper 2009
PART-2(Subjective) 80 Marks
Attempt ONLY FOUR questions from PART-II selecting AT LEAST ONE question from EACH SECTION. (20×4)
PART-II
SECTION – I (MANAGEMENT)
Q. 2. What do you understand by ‘efficiency’ and ‘effectiveness’ in management? In today’s environment, which one of the two is more important to organizations? Explain your choice.
Q. 3. What is work specialization? How can the concept of specialization be applied to institutions such as universities and government agencies?
SECTION-II: PRINCIPLES OF MARKETING
Q. 4. Identify some major factors that drive the new economy and explain what changes these factors have brought to marketing?
Q. 5. What is the role of advertising in marketing? Select an example to illustrate what you believe to be good advertising and why?
SECTION-III: FINANCIAL MANAGEMENT
Q. 6. What is ratio analysis? List four ratios and explain what they are used for? Discuss various benefits and drawbacks of ratio analysis?
Q. 7. Assume that it is now January 1, 2009. On January 1, 2010, you will deposit Rs. 1000 into a savings account that pays 8 percent.
(a) If the bank compounds interest annually, how much will you have in your account on January 1, 2013?
(b) What would your January 1, 2013, balance be if the bank used quarterly compounding rather than annual compounding?
(c) Suppose you deposited Rs. 1000 in four payments of Rs. 250 each on January 1, 2010, 2011, 2012, and 2013. How much would you have in your account on January 1, 2013, based on 8 percent annual compounding?
(d) Suppose you deposited four equal payments in your account on January 1 of 2010, 2011, 2012, and 2013. Assuming an 8 percent interest rate, how large would each of your payments have to be for you to obtain the same ending balance as you calculated in part (a)?