CSS Business Administration Past Paper 2010
PART-2(Subjective) 80 Marks
Attempt ONLY FOUR questions from PART-II selecting AT LEAST ONE question from EACH SECTION. (20×4)
PART-II
SECTION – I (MANAGEMENT)
Q. 2. What do you understand by McKinsey’s 7’s framework for Management analysis, and how is it different from the operational management approach?
Q. 3. How do you differentiate between strategy, policy, and procedure? Discuss the various steps in the planning process.
SECTION-II: PRINCIPLES OF MARKETING
Q. 4. What is product line and product mix? What kinds of marketing strategy and procedures are required for new product development?
Q. 5. Differentiate between marketing and selling? Describe how the actions of a shoe manufacturer engaged in “marketing” might be different from a shoe manufacturer engaged in “selling”?
SECTION-III: FINANCIAL MANAGEMENT
Q. 6. Discuss the major functions of the “financial manager”. Explain why judging the efficiency of any financial decision requires the existence of a financial goal?
Q. 7. Explain types of long-term debt instruments and also discuss the advantages and disadvantages of issuing/buying the three types of long-term securities from the perspective of both the issuer and investor.